Jean Kilbourne’s KILLING US SOFTLY 4: Images of Women in Advertising

Since the 1970s, Jean Kilbourne has been asking people to take advertising seriously. Her in-depth analysis of advertising’s messages has spawned an entire field of study within popular culture. While Kilbourne focuses her research and analysis on advertising’s images of women over time, such analysis could just as easily be done on images of race or sexuality or class, etc.

Kilbourne’s analysis is an excellent model for your own as you work on your Visual Analysis essay. Pay attention to the way she makes a claim and then supports it using specific ads and their copy, and to how she examines these ads in a larger context, considering even its global impacts.

Part 1:

Part 2:


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